Rice Force

ABOUT

Rice and the Japanese people

Before the advent of soap, the Japanese would use wash cloths filled with rice bran (a by-product of rice milling) to wash themselves, or they would soak in rice bran-infused baths. Long ago, they say that visitors to Japan were astonished by the silken beauty of the Japanese people’s skin. Rice, so essential to the Japanese diet, also beholds a mysterious power to beautify the skin.

Rice is precious: Every single grain is said to house seven gods.
For millennia, the Japanese people have been taught to cook and eat rice, the wellspring of life, with respect bordering on veneration.
Today, rice is still the Japanese soul food; and drawing on the wonders of modern bioscience, rice can be a powerful source to nourish beautiful skin.

It is this rice that gives the RICE FORCE skin care the breath of life.

Development

“Prevention” is the mantra of Eastern medicine. The Eastern medicine concept is to stay healthy on a day-to-day basis, rather than having to cope with illness when it strikes. The same concept applies to skin care: avoid skin damage with proper preventive care. The goal is anti-aging, and to maintain trouble-free, beautiful skin.

Western bioscience genetically engineers microorganisms to create ingredients with new properties. In contrast, the Eastern approach is to work with microorganisms in their natural state to create new ingredients.

We at RICE FORCE believe that products applied directly to the skin ought to be as close to Mother Nature as possible. Our Research & Development Team followed Eastern bioscience techniques that lead us to uncover the astonishing powers hidden in rice.

Rice Power® Extract

The beautifying power behind RICE FORCE skin care products lies with Rice Power® Extract. Rice Power® Extract was developed by a sake brewery that boasts a legacy of over 150 years. The perceptive owner of the brewery, who holds a Ph.D. in Agricultural Science, noticed something interesting about the tōji, the craftsmen who make sake. The tōji were in daily contact with malted rice, the main ingredient of sake, and all of them had beautiful hands regardless of old age.

Entrusting there were more uncovered benefits in a grain of rice, the brewery owner embarked on a research program with the support from the Japanese Government and medical institutions to discover a brand new category of skin care products.

ライスフォース

The key raw ingredient is 100% Japanese white rice.
This is the same kind of rice consumed by the Japanese people on a daily basis.
Rice Power® Extract uses only whitened and polished rice produced by removing the rice germ and rice hulls from unmilled rice.
In a process that takes as long as 90 days, rice is steamed and extracted, then aspergillus, yeast, and lactobacillus are added. The preparation is then fermented and aged.
Rice Power® Extract is diligently created by drawing on nature’s energy.
Extracts with differing capabilities can be produced by varying the fermentation method.
At this time, 36 different types of extracts have been developed.
We make the best use of the various properties of these extracts across our product line.

HISTORY

Deliver the beauty to every guest with the Power of Rice

RICE FORCE was established in September, 2000. While many competitors produce several types of products, we always have, and will continue to manufacture our products only with the power of rice. We respect tradition and the spirit.

ブランドヒストリー

ブランドヒストリー

PARTNERS SPA & RETAIL

Kowloon, Hong Kong

ライスフォース・カウンター

ライスフォース・カウンター

Over-the-counter sales

The first RICE FORCE retail store in the world is located at Tsim Sha Tsui FACESSS Shopping Mall where you can come and try various kinds of RICE FORCE Products.

2/F, FACESSS, Harbour City, 3-27 Canton Road, Tsim Sha Tsui, Kowloon, Hong Kong
Phone: +852 2808 0291

www.riceforce.hk

Admiralty, Hong Kong

ライスフォース・カウンター

ライスフォース・カウンター

Over-the-counter sales

The second RICE FORCE retail store in the world is located at Admiralty Lab Concept Shopping Mall where you can come and try various kinds of RICE FORCE Products.

1/F, LabConcept, Queensway Plaza, 93 Queensway, Admiralty, Hong Kong
Phone: (+852) 2808 0291

www.riceforce.hk

Phuket, Thailand

Spa Brasari

Spa Burasari

Development of the original "spa" menu

In the heart of lively Patong, Burasari Phuket is consistently recognised as Thailand’s Best Luxury Spa Hotel by the World Luxury Awards. A sanctuary for well-being, the spa delivers innovative, regenerative therapies that support a healthy, vibrant holiday lifestyle. Burasari Phuket therapists receive consistent training from world-class experts, honing their craft to keep providing exceptional wellness programs.

18/110 Ruamjai Road Tambon Patong Amphur Kathu Phuket 83150
Phone: +66 (0) 7629 1291

www.burasari.com

Bangkok, Thailand

Anantara Spa

Anantara Spa

Selected RICE FORCE Treatments

Anantara is a luxury hospitality brand for modern travelers, connecting them to genuine places, people and stories through personal experiences, and providing heartfelt hospitality in the world’s most exciting destinations.

Escape the outside world and embark upon a revitalizing journey to the Land of the Rising Sun with selected RICE FORCE spa treatments at Anantara Spa Bangkok till the end of April 2017.

257/1-3 Charoennakorn Road, Thonburi, Bangkok, 10600, Thailand
Phone: +66 2 476 0022

www.anantara.com

ライスフォース ビューティー ブティック

ライスフォース ビューティー ブティック

Development of the original "spa" menu/Over-the-counter sales

Located on Sukhumvit Soi 16 in the heart of Bangkok and the first of its kind in Thailand, RICE FORCE Beauty Boutique is a tranquil space where the acclaimed Japanese company’s famed cosmetic products are employed by skilled therapists to deliver rejuvenating facial results.

180 Soi Sukhumvit 16 (Sammitr), Klongtoey, Klongtoey district,Bangkok 10110 Thailand
Phone: +66 (0 )2 107 2013

Hawaii, USA

MOANA LANI SPA

モアナラニスパ

Development of the original "spa" menu/Over-the-counter sales/Used for customized facial aesthetic care

This is a tranquil place where Hawaiian healing traditions and innovative spa rituals inspire the spirit and become one. A spa blessed with history, whose home is the First Lady of Waikiki, the Moana Surfrider, A Westin Resort & Spa. Moana Lani Spa ranked one of the Top 100 Spas by Spas of America, named the Readers Choice for Best Spa by Honolulu Magazine and America's 2012 Top 100 spas by spAWARDS.

2365 Kalakaua Ave,Honolulu, HI 96815, USA
Phone: +1 808-237-2535
www.moanalanispa.com

Prague, Czech Republic

WELLNESS ROOSEVELTOVA

Wellness Rooseveltova

Development of the original "spa" menu/Over-the-counter sales

The Rooseveltova Wellness Centre, located in a quiet Prague district just a short walk from the busy city centre, has been a popular oasis of relaxation, beauty and health. The Rooseveltova Wellness Centre is the first wellness centre in Europe that works with the RICE FORCE skin care products and offers a professional treatment with the help of these cosmetic products. You can also buy the RICE FORCE products here.

Rooseveltova 10, 160 00, Prague 6, CZ
Phone: +420 724 509 115, +420 233 310 038
www.centrum-relaxace.cz

Marianske Lazne, Czech Republic

Hotel Esplanade Spa & Golf Resort

ウェルネス・ルーズヴェルト

Development of the original "spa" menu/Over-the-counter sales

Hotel Esplanade Spa & Golf Resort is a luxurious five star hotel situated in a beautiful forest park in Marianske Lazne with beautiful view of the city.
Hotel Esplanade Spa & Golf Resort provides luxurious accommodation in comfortable double-bed rooms and splendid apartments, spa & wellness relaxation and exclusively: Deeply moisturising facial treatment by RICE FORCE Japanese cosmetics together with a traditional Japanese massage which meets the requirements of even the most demanding of guests.

Karlovarska 438, 353 01 Marianske Lazne, CZ
Phone: +420 354 676 111
www.esplanade-marienbad.cz

Dusseldorf, Germany

SCHNITZLER Beauty Lounge im Breidenbacher Hof

SCHNITZLER Beauty Lounge im Breidenbacher Hof

Development of the original "spa" menu/Over-the-counter sales

The five-star hotel Breidenbacher Hof in central Dusseldorf, Germany, was built in 1812 as a luxury hotel for the influential and wealthy people of the time. The hotel has maintained its status of one of the finest places in Dusseldorf until today, and it is a popular place for the most discerning clientele.
The Schnitzler perfumery is synonymous for the highest quality, personalized client service and sophisticated timelessness. Beauty Lounge salon is an ideal combination of proven tradition, an individual approach and innovative beauty care. Beauty Lounge in Breidenbacher Hof exclusively offers deep moisturizing cosmetic treatment with RICE FORCE brand cosmetic products.

Konigsallee 11, 40212 Dusseldorf, DE
Phone: +49 211-68787415
www.parfuemerie-schnitzler.de

London, United Kingdom

Rikyu HEALTH & BEAUTY

Rikyu HEALTH & BEAUTY

Development of the original "spa" menu

Rikyu is a modern Japanese health and beauty salon set in a secluded mews in leafy Muswell Hill, north London. With offer of a wide range of holistic therapeutic and aesthetic treatments to promote well-being and rejuvenate spirit, Rikyu is the first salon in the UK to introduce the RICE FORCE professional facial treatment.

10 Ellington Road, London N10 3DG, UK
Phone: +44 7545 129237
rikyu.co.uk

Central, Hong Kong

Beauté Medi Spa

Beaute medi spa ビューティー メディ スパ

Development of the original "spa" menu/Over-the-counter sales

Beauté Medi Spa is a professional non-surgical medical aesthetic clinic which only use world-class top brand products and the latest machines and equipment. These products, machines and equipment are medically approved and scientifically proven to be reliable, safe and effective. Their excellent and professional therapist offers six types of RICE FORCE facial treatment and RICE FORCE product retail services.

9/F, Century Square, 1-13 D'Aguilar Street, Central, Hong Kong
Phone: +852 2808 0899
www.beaute.hk

Tokyo, Japan

東京アメリカンクラブ

東京アメリカンクラブ

Over-the-counter sales

Tokyo American Club has been an integral part of the international community in Tokyo since its founding in 1928.
With more than 3,800 Members, drawn from 50-plus nations, the Club offers a diverse range of cultural, business and recreational activities and amenities in the heart of the Japanese capital.
RICE FORCE has been selected as their only one Japanese Skin Care line sold at their store.

2-1-2 Azabudai, Minato-ku, 106-8649, JP
Phone: 03-4588-0381, Fax: 03-4588-0703

www.tokyoamericanclub.org

Izu, Japan

NANRAKU

花のおもてなし 南楽

Development of the original "spa" menu/Over-the-counter sales

Luxurious traditional Japanese hotel surrounded by bamboo forest. You can feel the nostalgic atmosphere of old time that had been forgotten. The hotel is famous for its own beautiful hot spring baths and premium body care which includes the RICE FORCE facial treatment now.

130-1 Shimogamo, Minamiizu-cho, Kamo-gun, Shizuoka 415-0303, JP
Phone: +81 558-62-0171
www.nanraku.com

UFUFU

月ヶ瀬温泉 雲風々

Accommodation plan

Ufufu hotel is located in the Tsukigase hot-spring region. Combining traditional Japanese aesthetics with flourishes of modern design and convenience, Ufufu encapsulates the best of both worlds and offers a truly luxurious experience.
Away from the hustle and bustle of the city, Ufufu has been constructed as a single house alongside the Kano River, surrounded by nature.

499-1 Tsukigase, Izu city, Shizuoka, 410-3215, JP
Phone: +81-558-85-0230
ufufu.co.jp/eng

Noto, Japan

HYAKURAKUSO

HYAKURAKUSOU

Development of the original "spa" menu/Over-the-counter sales

Hyakurakusou offers Japanese-style rooms with spectacular views over Tsukumo Bay. Rooms all offer ocean views and a tatami (woven-straw) with a low table and seating cushions. Guests can enjoy hot spring baths, massage treatments with ocean views, and RICE FORCE facial treatment in luxury beauty room.

11-34 Otsusaka, Noto, Hosu District, Ishikawa, 927-0552, JP
Phone: +81 768-74-1115
www.100raku.com www.100raku.com

Matsuyama, Japan

Windy Earth SILENT CLUB

YAMATOYA

Development of the original "spa" menu/Accommodation plans

Dogo-onsen in Matsuyama, Shikoku is said to be the oldest hot spring site in Japan. Accompanied by the finest stage for Noh Theater in West Japan and its solemn, reverent atmosphere, this long-standing hotel resonates traditional Japanese aesthetics. RICE FORCE has been chosen for their spa treatments and amenities at this top class hotel.

20-8 Dogoyunomachi, Matsuyama, Ehime, 790-0842, JP
Phone +81 89-935-8880
www.yamatoyahonten.comhttp://www.yamatoyahonten.com/sp/

WEDDINGSupporing Weddings

”2人の門出が最高の思い出になりますように――。”

RICE FORCE has been supporting joyful brides and grooms.

Hoshizora Wedding at Minami no Shima Star Festival in Ishigaki Island

ishigakijima-wedding.com

  • 2013,2014,2015,2016

Nanohana Wedding at Cherry Blossoms and Rape Blossoms Festival in Minami-Izu cho

adjustbook.com/doc/Index/show/us/256/bk/225

  • 2015,2016