Rice Force


Rice and the Japanese people

Before the advent of soap, the Japanese would use wash cloths filled with rice bran (a by-product of rice milling) to wash themselves, or they would soak in rice bran-infused baths. Long ago, they say that visitors to Japan were astonished by the silken beauty of the Japanese people’s skin. Rice, so essential to the Japanese diet, also beholds a mysterious power to beautify the skin.

Rice is precious: Every single grain is said to house seven gods.
For millennia, the Japanese people have been taught to cook and eat rice, the wellspring of life, with respect bordering on veneration.
Today, rice is still the Japanese soul food; and drawing on the wonders of modern bioscience, rice can be a powerful source to nourish beautiful skin.

It is this rice that gives the RICE FORCE skin care the breath of life.


“Prevention” is the mantra of Eastern medicine. The Eastern medicine concept is to stay healthy on a day-to-day basis, rather than having to cope with illness when it strikes. The same concept applies to skin care: avoid skin damage with proper preventive care. The goal is anti-aging, and to maintain trouble-free, beautiful skin.

Western bioscience genetically engineers microorganisms to create ingredients with new properties. In contrast, the Eastern approach is to work with microorganisms in their natural state to create new ingredients.

We at RICE FORCE believe that products applied directly to the skin ought to be as close to Mother Nature as possible. Our Research & Development Team followed Eastern bioscience techniques that lead us to uncover the astonishing powers hidden in rice.

Rice Power® Extract

The beautifying power behind RICE FORCE skin care products lies with Rice Power® Extract. Rice Power® Extract was developed by a sake brewery that boasts a legacy of over 150 years. The perceptive owner of the brewery, who holds a Ph.D. in Agricultural Science, noticed something interesting about the tōji, the craftsmen who make sake. The tōji were in daily contact with malted rice, the main ingredient of sake, and all of them had beautiful hands regardless of old age.

Entrusting there were more uncovered benefits in a grain of rice, the brewery owner embarked on a research program with the support from the Japanese Government and medical institutions to discover a brand new category of skin care products.


The key raw ingredient is 100% Japanese white rice.
This is the same kind of rice consumed by the Japanese people on a daily basis.
Rice Power® Extract uses only whitened and polished rice produced by removing the rice germ and rice hulls from unmilled rice.
In a process that takes as long as 90 days, rice is steamed and extracted, then aspergillus, yeast, and lactobacillus are added. The preparation is then fermented and aged.
Rice Power® Extract is diligently created by drawing on nature’s energy.
Extracts with differing capabilities can be produced by varying the fermentation method.
At this time, 36 different types of extracts have been developed.
We make the best use of the various properties of these extracts across our product line.


Deliver the beauty to every guest with the Power of Rice

RICE FORCE was established in September, 2000. While many competitors produce several types of products, we always have, and will continue to manufacture our products only with the power of rice. We respect tradition and the spirit.




Central, Hong Kong

Beauté Medi Spa

Beauté Medi Spa

Development of the original "spa" menu/Over-the-counter sales

Beauté Medi Spa is a professional non-surgical medical aesthetic clinic which only use world-class top brand products and the latest machines and equipment. These products, machines and equipment are medically approved and scientifically proven to be reliable, safe and effective. Their excellent and professional therapist offers six types of RICE FORCE facial treatment and RICE FORCE product retail services.

9/F, Century Square, 1-13 D'Aguilar Street, Central, Hong Kong
Phone: +852 2808 0899

Phuket, Thailand

Spa Brasari

Spa Burasari

Development of the original "spa" menu

In the heart of lively Patong, Burasari Phuket is consistently recognised as Thailand’s Best Luxury Spa Hotel by the World Luxury Awards. A sanctuary for well-being, the spa delivers innovative, regenerative therapies that support a healthy, vibrant holiday lifestyle. Burasari Phuket therapists receive consistent training from world-class experts, honing their craft to keep providing exceptional wellness programs.

18/110 Ruamjai Road Tambon Patong Amphur Kathu Phuket 83150
Phone: +66 (0) 7629 1291


Bangkok, Thailand

Spa Brasari

Spa Burasari at
Arnoma Grand Bangkok

Development of the original "spa" menu

In Bangkok’s business district, an award-winning spa, Spa Burasari, has opened their new spa. Spa Burasari is recognized as one of the best spas in Thailand and numbers of beauty celebrities have visited their stunning properties. In this newly opened city-conscious spa, wide range of RICE FORCE treatments are offered including RICE FORCE Body Massage.

Arnoma Grand Bangkok
Ratchadamri Rd, Khwaeng Lumphini, Khet Pathum Wan, Krung Thep Maha Nakhon 10330 Thailand

Phone: +66 (0) 2655 5555


Spa Shanghai

Shanghai mansion

Development of the original "spa" menu

Shanghai mansion is inspired by vintage romance and old shanghai glamour, embodying the spirit of home. As soon as you cross the red bridge into Shanghai Mansion, you enter dynamic Shanghai 1930’s temperament blending heritage with modern living.


Spa calm

Calm Spa

Development of the original "spa" menu

Calm Spa has combined the sense of resort-spa minimal luxury to the heart of Ari, Bangkok. Complementing this retreat of serenity, we have carefully selected the finest organic products for the most de-stressing and the most pampering treatment. Also, we strive to deliver the best spa experience in every sense since your first arrival at Calm Spa.


Anantara Spa

Riverside Resort

Selected RICE FORCE Treatments

Anantara is a luxury hospitality brand for modern travelers, connecting them to genuine places, people and stories through personal experiences, and providing heartfelt hospitality in the world’s most exciting destinations.

Escape the outside world and embark upon a revitalizing journey to the Land of the Rising Sun with selected RICE FORCE spa treatments at Anantara Spa Bangkok.


Huahin, Thailand



Development of the original "spa" menu

Only a few hours’ drive south of Bangkok, Hua Hin has been the seaside destination of choice for Thai royalty and aristocrats for nearly a century. It is also the setting of the first Anantara, a multi award-winning resort among Hua Hin hotels, that has inspired dozens more around the globe. Modelled on a traditional Thai village, low-rise gabled pavilions are set in lush grounds with lotus-filled lagoons. A wide stretch of soft golden sands fronts the resort. Canter along the beach at sunrise. Kitesurf high above the waves. Dine overlooking the ocean and spa in a sanctuary oasis.


Prague, Czech Republic

Spa Emblem

The Emblem Hotel

Development of the original "spa" menu

We want to present Prague as we feel it to be—one of the most beguiling and transcendental cities in the world—and we want to be the heart that guides you through it. THE EMBLEM HOTEL is a Lifestyle hotel that offers 59 rooms (including 4 junior suites and 3 luxury suites), a chill-out lounge with several “Living Spaces” (The M Lounge), state-of-the-art restaurant and bar (George Prime Steak), and spa (The M Spa) with an unbeatable rooftop terrace, the hotel is dedicated to creating the most relaxing environment in the city centre. The Emblem is a place for people from Prague and from abroad to explore, discover and discuss together, and it is redefining the way we travel entirely.


karlovy vary, Czech Republic

Spa olympic


"We are a spa & wellness hotel with a unique family atmosphere and a luxury standard of spa and hotel services. The hotel has more than a hundred-year-old history. We offer a complete spa treatment in an exceptionally equipped balneological center. The stay, that is full of spa treatments, is enhanced by an offer of relaxation services in our wellness center, cardio center, swimming pool, salt cave or beauty parlor."

Marianske Lazne, Czech Republic

Hotel Esplanade Spa & Golf Resort

Esplanade Spa & Golf Resort

Development of the original "spa" menu/Over-the-counter sales

Hotel Esplanade Spa & Golf Resort is a luxurious five star hotel situated in a beautiful forest park in Marianske Lazne with beautiful view of the city.
Hotel Esplanade Spa & Golf Resort provides luxurious accommodation in comfortable double-bed rooms and splendid apartments, spa & wellness relaxation and exclusively: Deeply moisturising facial treatment by RICE FORCE Japanese cosmetics together with a traditional Japanese massage which meets the requirements of even the most demanding of guests.

Karlovarska 438, 353 01 Marianske Lazne, CZ
Phone: +420 354 676 111

London, United Kingdom



Development of the original "spa" menu

Rikyu is a modern Japanese health and beauty salon set in a secluded mews in leafy Muswell Hill, north London. With offer of a wide range of holistic therapeutic and aesthetic treatments to promote well-being and rejuvenate spirit, Rikyu is the first salon in the UK to introduce the RICE FORCE professional facial treatment.

10 Ellington Road, London N10 3DG, UK
Phone: +44 7545 129237

Tokyo, Japan

Spa waspa


Development of the original "spa" menu

WA SPA is an authentic Japanese spa experience, full of things to benefit your body and skin, as well as your mind. It treats you to the secrets of beauty and a long life. Received "Crystal award professional Japan 2017"


Izu, Japan



Development of the original "spa" menu/Over-the-counter sales

Luxurious traditional Japanese hotel surrounded by bamboo forest. You can feel the nostalgic atmosphere of old time that had been forgotten. The hotel is famous for its own beautiful hot spring baths and premium body care which includes the RICE FORCE facial treatment now.

130-1 Shimogamo, Minamiizu-cho, Kamo-gun, Shizuoka 415-0303, JP
Phone: +81 558-62-0171



Accommodation plan

Ufufu hotel is located in the Tsukigase hot-spring region. Combining traditional Japanese aesthetics with flourishes of modern design and convenience, Ufufu encapsulates the best of both worlds and offers a truly luxurious experience.
Away from the hustle and bustle of the city, Ufufu has been constructed as a single house alongside the Kano River, surrounded by nature.

499-1 Tsukigase, Izu city, Shizuoka, 410-3215, JP
Phone: +81-558-85-0230

Noto, Japan



Development of the original "spa" menu/Over-the-counter sales

Hyakurakusou offers Japanese-style rooms with spectacular views over Tsukumo Bay. Rooms all offer ocean views and a tatami (woven-straw) with a low table and seating cushions. Guests can enjoy hot spring baths, massage treatments with ocean views, and RICE FORCE facial treatment in luxury beauty room.

11-34 Otsusaka, Noto, Hosu District, Ishikawa, 927-0552, JP
Phone: +81 768-74-1115
www.100raku.com www.100raku.com

Matsuyama, Japan


Yamatoya Honten

Development of the original "spa" menu/Accommodation plans

Dogo-onsen in Matsuyama, Shikoku is said to be the oldest hot spring site in Japan. Accompanied by the finest stage for Noh Theater in West Japan and its solemn, reverent atmosphere, this long-standing hotel resonates traditional Japanese aesthetics. RICE FORCE has been chosen for their spa treatments and amenities at this top class hotel.

20-8 Dogoyunomachi, Matsuyama, Ehime, 790-0842, JP
Phone +81 89-935-8880

Ishigaki , Japan



Development of the original "spa" menu

Luxury and extremely private retreat located in Ishigaki island, Okinawa. They offer only 3 Rooms.
RICE FORCE products are available as its amenity and offers exclusive treatment at the spa.

165-381 Tori, Ishigaki, Okinawa, 907-0241, JP
Phone: +81-980-84-5029

WEDDINGSupporing Weddings


RICE FORCE has been supporting joyful brides and grooms.

Hoshizora Wedding at Minami no Shima Star Festival in Ishigaki Island


  • 2013,2014,2015,2016,2017,2018

Nanohana Wedding at Cherry Blossoms and Rapeseed Blossom Festival in Minami-Izu cho


  • 2015,2016,2017,2018